Nielsen’s gauge of viewing habits showed the share of viewership enjoyed by public broadcasters rose from 12.4 percent to 15.4 percent from July-September last year. Viewing time of the two biggest commercial broadcasters fell more than five percentage points to 31 percent year-on-year.
Time spent in front of the television by children has fallen while the 50-plus viewer camp has grown, the report said.
Cable film channels attracted 8 percent of viewers, children’s channels less than 6 percent and popular science channels around 5 percent. Lifestyles channels attracted less than 2 percent of viewers