Government’s media campaign sign of disposition for agreement, say analysts

London, October 12 (MTI) – Apart from the Hungarian government’s recent economic package its media campaign concerning Hungary’s talks with the IMF/EU suggest that an agreement could be signed in the foreseeable future, London-based analysts said on Friday.

According to a report by Morgan Stanley, the government could have launched its campaign to prepare voters for a possible deal, rather than make a step backwards from the negotiations.


The report said that the government’s choice of a date for publishing its ads suggests that a deal between Hungary and the international organisations could be signed before the end of the year.


The analysts assume that the government wants to create the image that it is in a powerful situation when it signs the deal on financial assistance to the country.


On Tuesday, the government published full-page advertisements in several national dailies, carrying the message that it would not yield to the IMF by implementing tax hikes or cuts in benefits.


“We won’t yield to the IMF!”, “We won’t give up Hungary’s independence!” were among the messages published in the ads.


The ads were printed under the heading of “government information” and contained rejections of measures allegedly suggested by the IMF for adoption, such as a real estate tax, or cuts in family benefits. A firm “no” was printed across the text of these measures.